

Logo Variations



Colour Palette







Typography

"Arthea Script" serves as our exclusive "Display" font, reserved solely for logos and page
headers to embody the essence of our brand. The goal is to make users’ feel as if they are
inside a fairytale book and we have chosen this font as its aesthetic imbues a sense of whimsy
and enchantment, evoking a nostalgic charm reminiscent of classic fairytales.



Imagery

Our graphics has been hand-drawn to maintain consistency and thoughtfulness in our visual and stylistic language
across the app. Outlined in black with accents of our primary blue color, each element is carefully crafted to again ensure a
pleasant user journey. This approach not only enhances user experience but also aligns with our overarching goal of
immersing users as if they are the main character of a fairy-tale book. Every detail is curated to evoke a sense of wonder
and magic, inviting users to embark on an adventure to learn more about themselves within our app.